If the great idea behind your new business is going to stand a chance of getting on page one of Google, you’re going to have to give serious thought to branding. An often misunderstood concept, it does not apply to any one aspect of your business. It is about articulating and establishing the personality of your business as a whole. Your choice of business name and domain name are hugely important factors because they will contribute massively to how ‘brandable’ your business is.
Find a business name and domain name that aligns with your branding strategy using Business Name Checker.
Before you buy a business name or domain name, or even start searching for them, think about the branding for your business. Asking yourself the following questions about your business and your customer base will help you to start forming a branding strategy and make the task of coming up with a business name and domain name that fits the vision you have for your brand:
Once your brand vision is clear you can start assembling the components that will represent it. Your logo and website design are fundamental, but your good work in these areas can be undone in an instant with a poorly conceived business name or domain name.
The ability to communicate your brand effectively to customers is clearly going to be critical to its success. Google likes brands because its users like brands and they assess the quality of your overall brand presence based on the frequency with which your business name is talked about online and your website clicked through to. Think about how your efforts to achieve results will be undermined if you select a business name and domain name that are not unique enough, or do not take into account the keywords that your customers use to search for your products and services, for example.
You can communicate your brand quickly using social media, but consider how your business name and domain name will impact your efforts to build it and attract followers. Know your specific social media platforms and how your business name will appear on your profile pages. Similarly you do not want to dilute the effectiveness of your brand messaging with an overly long domain name.
Start researching business names and domain names now.